Augmont | Gold For All: Revolutionizing Digital Gold Investment for Modern India

Augmont | Gold For All: Revolutionizing Digital Gold Investment for Modern India

Augmont | Gold For All is a leading goldtech startup in India, offering a comprehensive, integrated gold ecosystem that covers everything from refining to retailing and digital gold investments.

Company Overview

Augmont was founded in 2012 and is headquartered in Mumbai, Maharashtra, with a team size of 201–500 employees. It stands out for its vertically integrated model, handling gold at every stage — refining, retail, digital platforms, and financial products, making it India's largest unified gold player.

Business Model and Offerings

Augmont’s core services include:

• Digital Gold and Silver: Enables small-ticket investments (starting at ₹10 or ₹100 depending on the platform), allowing investors to buy fractional gold with the convenience of digital ownership. This gold is backed by physical reserves in insured vaults and can be redeemed as cash, coins, or jewellery at any time.

• Gold SIPs and FDs: Systematic investment plans (SIPs) and fixed deposits for gold, facilitating disciplined gold accumulation for future goals.

• Gold Loans: Quick loans against gold assets with doorstep service, streamlining access to liquidity for gold owners.

• Jewellery Exchange and EMI: Customers can exchange digital gold for jewellery at over 10,000 partner stores and buy jewellery on easy EMIs.

• Scrap Gold Service: A transparent and digital mechanism for selling old gold, ensuring fair valuation and quick payment.

• Gold Monetization and Bonds: Investors can deposit their gold to earn interest, or invest in government bonds and ETFs.

Technology and Innovation

Augmont is a pioneer in GoldTech, making gold accessible and manageable with easy-to-use mobile apps that offer real-time transactions, storage, and delivery services. Its partnerships with leading fintech players like Gullak, Fampay, Fello, and Kalyan Jewellers enable seamless digital gold investment, democratizing gold for all demographics, especially millennials and Gen Z.

Trust, Accreditations, and Reach

• Accredited by the Bureau of Indian Standards (BIS) and NABL, and complies with India Good Delivery standards on NSE, BSE, and MCX.

• Trusted by over 4 crore customers and 5000+ jewellers nationwide, offering a lifetime buyback guarantee on coins and tamper-proof delivery packaging.

• Operations backed by a BIS-certified refinery ensure purity and transparency at every stage.

Impact and Future

Augmont is transforming the Indian gold market by making gold investment simpler, safer, and more liquid. It enables families and individuals to grow wealth steadily, aligning with emerging financial habits, and integrating gold into modern digital finance.